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0 ]2 E6 W! c/ Y/ KLIVE sportsbook betting) j' g! b2 o. f% k( U8 V; b
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We launched the LIVE betting on the sportsbook at the start of April, so it has only been going for about 1 month, but the results have been really encouraging. A big thanks to everyone who has helped with the project.
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9 H' L$ U' e7 q3 J {0 Z- `3 b4 hOur clients love the excitement of the live betting allowing them to bet throughout the game, right up until the 90th minute. Initially our clients could just bet on the match winner of the game, but now we have added more markets. They can bet on the result at full time, half time, correct score and whether there will be over/under 2.5 goals. Our players have different strategies, for example betting on the team pressing ahead with the attack, perhaps when they have a corner or a dangerous free kick. Live betting offers our clients the opportunity to use there judgement while watching the game to try and work out who will win.
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' x# v& R" b- D. u; S- l" IImagine the thrill, there are 5 minutes to go in the Man United – Milan Champions League semi-final and the score is 2-2. Man United are pressing for the winning goal and you really believe they will score. You bet on a 3-2 final score and get 8 times the money! Some of our clients did just this and I don’t need to remind you what happened. Wayne Rooney hit a late winning goal in the final minute and our clients celebrated their great judgement and a nice payout!
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# h8 O1 M, W! Z+ _- O- h3 [In the first week the live betting was launched we were taking about 100 bets on each game, but the number of bets has been rising very rapidly and during the Champions League semi-finals we took over 1000 bets during the game. That is roughly 1 bet every 5 seconds of the game!
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We currently run the biggest football games across Europe with live betting for example, the Champions League, UEFA Cup, Premiership, Spanish, Italian and some Turkish games. We run about 12 – 15 games per week. We aim to run the games which are broadcast by the satellite channels giving as many of our clients as possible the opportunity to watch the games as they make their bets.
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3 t) N; y! `4 u& ]0 xFor the future we are aiming to increase the number of markets we offer, for example, the next team to score, double chance and the number of goals. We also plan to add further sports to the live betting, a popular sport for live betting is tennis.
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m* ?* r' q- A2 g) hChris Duncan
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